Dr. Ceren Çalışkan Türel

Grundig Heat Pump
End-to-End Product Design
Situation
As global energy resources continue to decrease and the world faces an increasing climate crisis, sustainability has become an important focus for developing new solutions. As a company that values sustainability, Grundig aims to contribute to this shift through innovative home energy solutions. The Heat Pump, part of Grundig Home Energy Solutions, combines with an all-in-one inverter to create a compact system that converts, stores, and uses solar energy.
Task
To provide access to the home energy solution’s features, I developed an interactive device screen and a mobile app, designed around user needs so that controlling and monitoring home and water temperature would feel effortless and intuitive. Users can interact with the product seamlessly, whether through the physical touchscreen or remotely via the app, creating a connected, user-centred experience across both touchpoints.
Result
Users began choosing the Heat Pump over traditional heating and cooling methods, drawn to the sustainability of combining both products into a single, more efficient system. Usability testing with 25 participants from a range of ages and professional backgrounds also showed an 84% success rate, with 21 participants finding both the mobile app’s flow and interface and the physical product’s touchscreen very easy to use — including older users, who were able to carry out their intended actions with ease — while 3 experienced some confusion in specific areas and 1 was unable to complete certain tasks.
Responsibilities
UX Research
Benchmarking
Workshop Facilitation
Wireframing
Design Development
Prototyping
MVP Iteration & Expansion Based on User Feedback
Duration
Up to 24 Months
Project Team
Mobile/Product UX/UI Design
Ceren Çalışkan Türel
Graphic Design
Duygu Turancı
Product Design
Denizhan Arda, Sinan Anayurt







